Marketing Officer

BellaBooks Bookstore

Location: Lekki, Lagos, Nigeria
Salary: ₦200,000 – ₦250,000 per month
Job Type: Full-Time
Work Location: In Person

ABOUT THE COMPANY

BellaBooks is a Nigerian bookstore offering books, Bibles, journals, and stationery to customers who value meaningful reading and thoughtful products. The brand combines online and in-store customer experiences, with a strong focus on building lasting relationships with readers.

ROLE OF THE JOB

The Marketing Officer will take ownership of BellaBooks’ marketing activities across email, social media, SMS, paid advertising, website, and in-store campaigns.

Email marketing is a major part of the position. The successful candidate will manage customer journeys, develop automated email flows, create weekly campaigns, monitor performance, and use data to improve customer retention and sales.

This is a hands-on marketing role where you will be expected to plan campaigns and execute them, including writing copy, designing graphics, creating emails, coordinating creative assets, scheduling campaigns, and reporting results.

EMAIL MARKETING & CUSTOMER RETENTION

• Build and continuously optimize email flows, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, win-back, VIP, and restock campaigns.
• Develop email campaigns for new arrivals, Bible features, gift guides, journals, stationery, reading lists, staff picks, author spotlights, customer stories, and product launches.
• Create seasonal campaigns around events such as Back to School, Mother’s Day, Christmas, and other relevant occasions.
• Monitor open rates, click-through rates, conversion rates, revenue per recipient, revenue per email, deliverability, list growth, and subscriber health.
• Conduct A/B testing on subject lines, CTAs, layouts, send times, offers, and product positioning.
• Develop strategies to increase repeat purchases and customer lifetime value.
• Help make BellaBooks a preferred destination for customers purchasing books, Bibles, journals, and gifts.

SOCIAL MEDIA & CONTENT

• Work with the content team to plan and execute marketing campaigns.
• Maintain a consistent and purposeful content calendar.
• Create content that reflects the BellaBooks brand voice.
• Monitor social media performance and adjust strategies based on results.
• Support content creation across platforms such as Instagram and TikTok.

SMS MARKETING

• Write and schedule bulk SMS campaigns.
• Select suitable products and offers for each campaign.
• Schedule messages strategically around customer purchasing behaviour.
• Work within platform character, formatting, and cost limitations.

PAID ADVERTISING

• Prepare and brief creative assets for Meta advertising campaigns.
• Monitor and report on campaign performance.
• Identify campaigns and creative assets that are performing well.
• Highlight areas where advertising spend may not be producing sufficient results.

PRODUCT LAUNCHES & WEBSITE SUPPORT

• Coordinate product launches with store and operations teams.
• Organize product photography and other creative assets.
• Keep website product information, collections, and landing pages accurate.
• Ensure promoted products are available and correctly listed online.

IN-STORE MARKETING

• Support in-store campaigns, events, and customer activations.
• Assist with displays, promotional materials, and signage.
• Ensure marketing materials remain consistent with the BellaBooks brand.

DESIGN RESPONSIBILITIES

The Marketing Officer should be capable of creating clean, professional, and on-brand marketing visuals.

Responsibilities include:

• Designing social media graphics and flyers using Canva.
• Creating email layouts optimized for mobile devices.
• Developing story templates and in-store signage.
• Resizing and adapting creative assets for email, social media, and websites.
• Editing product photos to maintain a consistent visual standard.

COPYWRITING

Strong writing skills are essential for this role.

The successful candidate will create:

• Email subject lines and preview text.
• Email campaigns and product storytelling.
• Founder letters and launch copy.
• Social media captions.
• SMS campaigns.
• Advertising copy.
• Customer-focused marketing messages.

The focus should be on creating useful, engaging content rather than overly aggressive or generic sales messaging.

REQUIREMENTS

• Minimum of 1 year of marketing experience is preferred.
• HND or equivalent qualification is required.
• Experience in ecommerce, retail, publishing, or related marketing is an advantage.
• Strong email marketing knowledge or the ability to quickly learn email marketing platforms.
• Excellent copywriting and communication skills.
• Good understanding of customer psychology and customer retention.
• Ability to create professional marketing designs using Canva.
• Strong organizational and time-management skills.
• Ability to manage multiple marketing channels simultaneously.
• Comfortable planning campaigns and executing them independently.
• Strong analytical and reporting abilities.
• Passion for books, reading, retail, and customer engagement.
• Must be able to reliably commute to Lekki or relocate before starting.
• English proficiency is required.

TOOLS & SOFTWARE

Experience with the following tools is beneficial:

• Canva – Required
• Omnisend, Klaviyo, Mailchimp, or Shopify Email
• Shopify
• Instagram and TikTok
• Meta Ads Manager
• Google Analytics
• Figma
• Bulk SMS platforms

SUCCESS IN THE FIRST 90 DAYS

Success in this position will include:

• Launching all core email marketing flows.
• Increasing revenue generated through email marketing.
• Improving welcome and abandoned-cart campaigns.
• Increasing repeat purchases and customer retention.
• Delivering consistent weekly email campaigns.
• Maintaining a structured content calendar.
• Strengthening the BellaBooks brand voice across marketing channels.
• Producing useful monthly marketing reports that support business decisions.

APPLICATION REQUIREMENTS

Applicants should include:

1. An example of a marketing campaign they have managed, including results where available.
2. Two or three marketing designs created personally using Canva or Figma.
3. An email campaign or email flow they are particularly proud of, with an explanation of why.
4. A brief explanation of how they would encourage a first-time BellaBooks customer to make a second purchase.

IDEAL CANDIDATE

The ideal candidate is a creative, organized, commercially aware, and hands-on marketer who understands that effective marketing goes beyond simply generating reach.

You should be comfortable using email marketing, customer retention, social media, content marketing, copywriting, graphic design, and data analysis to build meaningful customer relationships.

The successful candidate should be willing to experiment, test new ideas, learn from performance data, and continuously improve marketing campaigns.

This role may not be suitable for candidates who:

• Rely on generic AI-generated copy without editing or improving it.
• Believe marketing is primarily about discounts.
• Do not want to take ownership of email marketing.
• Cannot independently create basic marketing designs.
• Prefer strategy without execution.
• Do not enjoy testing and improving campaigns.
• Are looking for a fully remote position.

HOW TO APPLY

Interested and qualified candidates should ensure their application demonstrates their experience in marketing, email campaigns, customer retention, Canva design, copywriting, and digital marketing.

Pay: ₦200,000 – ₦250,000 per month
Work Location: In Person – Lekki, Lagos

If you’re interested in this role, check out more information on the official website And apply now!